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Let’s take a look behind the scenes and honestly share how events are created that don’t remain just “another event.” Practical insights and real-life experience from successful event marketing - through the lens of Newera Events.

Successful summer days don't start when new summer arrives

They will start as soon as the previous ones are over. Summer days are one of the most anticipated events of the year for a company. Or at least they should be. In practice, however, summer days too often become an obligation – for both participants and organizers. The truth is simple: successful summer days are not born from last-minute decisions. They are born when planning begins essentially immediately after the previous ones have ended and a professional team is assembl

Sandra Serena Sulin

Feb 272 min read

Why AI can never replace us?

We know that artificial intelligence is a powerful tool in today's marketing. AI analyzes, plans, forecasts and optimizes. It helps make campaigns more effective and processes faster. We also use AI often in our work. But we don't believe that artificial intelligence can create experience. Because experience is born from person to person . AI can tell who and when, but it CANNOT: - create contact , - perceive space and mood, - respond spontaneously , - to make someone reall

Sandra Serena Sulin

Feb 111 min read

5 elements without which an event just won't work

A great event is never accidental - nor is it a case of “let’s just do it and see what happens.” Successful event management and event marketing start with carefully considered details, the right people, and a clear objective. With 25 years of experience, we know exactly what separates an average event from one that truly works and delivers real results. Here are 5 things every successful event must have ⬇️ 1. A Clear Objective and Message Every event needs a specific goal -

Sandra Serena Sulin

Feb 92 min read